Tracking + Ads Starter Pack

A fixed-scope engagement that gives your Shopify store accurate, server-side conversion tracking and a clean paid-ads foundation — so every dollar you spend on Meta and Google is measured against real revenue, not guesswork.

What is included

• Server-side tracking via the Conversion API: Meta CAPI and Google Enhanced Conversions wired up to recover events lost to ad blockers and iOS privacy changes.
• GA4 and GTM configuration: a clean container with the full purchase funnel (view item, add to cart, begin checkout, purchase) firing reliably with consistent event IDs.
• Meta Pixel and Google Ads tag setup: deduplicated browser and server events, correct currency and value mapping, and verified deterministic match quality.
• Product feed connection: your catalogue linked to Meta and Google Merchant Centre, ready for Advantage+ and Performance Max.
• UTM and conversion validation: end-to-end test orders confirming events land in every platform, plus a short loom walkthrough of the build.

Who it is for

Merchants ready to run paid ads — or already spending without trusting their numbers — who need measurement that holds up before they scale budget.

Scope, deliverables and timeline are fixed: typically delivered within five to seven business days, and all containers, tags and configuration live in your own accounts and are yours to keep. Need something broader, like full campaign management or multi-store tracking? Book a discovery call and we will scope it.