Theme development

Themes engineered for speed and conversion, not just looks.

Online Store 2.0 themes built performance-first — fast, accessible, and shaped around how your store actually converts.

Why it matters

the problem

A pretty theme that loads slowly still loses sales.

Most themes are picked for looks, then bloated with apps and unused code until they're slow on mobile. Every second of load time and every point of layout shift quietly costs you conversions and search ranking.

what we do about it

Built fast, measured, and conversion-shaped.

We build OS 2.0 themes performance-first — lean code, a strict performance budget, and a layout designed around your conversion path. Beautiful is the baseline; fast and high-converting is the point.

  • Performance budget enforced from day one
  • Core Web Vitals as a first-class requirement
  • Layout shaped around the conversion path

What you get

Concrete deliverables, shipped clean.

Fast, accessible, documented — and yours to keep.

  • Online Store 2.0 theme with sections everywhere
  • Performance audit + Core Web Vitals pass
  • Mobile-first, accessible (WCAG AA) build
  • Conversion-shaped page layouts
  • Editable theme settings + documented handover

How we build

Performance-first, end to end.

Speed by default

Lean Liquid, deferred scripts, optimised media and a hard performance budget — so the theme stays fast as you add to it.

speed-by-default
Speed by default

Accessible & responsive

Mobile-first layouts, WCAG AA contrast and keyboard support, reduced-motion aware — quality that also helps SEO.

accessible-&-responsive
Accessible & responsive

CRO-shaped layout

Hierarchy, trust signals and CTAs placed to move visitors toward checkout — not just to look good in a screenshot.

cro-shaped-layout
CRO-shaped layout
3

> Apps live in the Shopify App Store

5.0

> Average App Store rating

2

> Apps powering The Rug Collective

100%

> Code handed over, yours to keep

Pricing

Start with an audit, or a full overhaul.

Smaller, fixed-scope work you can buy directly. Larger builds are scoped on a call.

Performance Audit

from $249/ fixed scope
  • Full speed + CWV audit
  • Prioritised fix list
  • Quick-win recommendations
  • Report you can act on

CRO & UX Overhaul

● popular
from $1,200/ scoped per store
  • Conversion + UX review
  • Layout and CTA rework
  • Trust + hierarchy fixes
  • Measured against your funnel

Full Theme Build

scoped on call/ fixed scope + timeline
  • OS 2.0 theme, performance-first
  • Accessible, mobile-first
  • Conversion-shaped layout
  • Documented handover

FAQ

Scope, ownership, timelines.

Often, yes. A Performance Audit shows whether targeted fixes get you there or a rebuild is the better investment — you'll get a clear recommendation either way.

You do. It's handed over clean, documented and editable in the theme customizer — no lock-in.

Yes — we build to a performance budget and treat Core Web Vitals as a requirement, not an afterthought. We baseline before and after so the improvement is measurable.

Audits and fixes ship in days. A full theme build gets a firm timeline at scoping — typically a few weeks.

Want a theme that's fast and converts?

Start with a performance audit, or book a call to scope a full build.