CRO & UX Overhaul
● popular- Conversion + UX review
- Key-page rework
- Trust + hierarchy fixes
- Measured against your funnel
CRO
Conversion rate optimisation for Shopify — analytics-driven UX work and A/B tests that move the numbers, not just opinions.
Why it matters
● the problem
Most 'conversion' work is guesswork dressed up as design — change things, hope they help, never really know. Without clean tracking and tests, you can't tell a real lift from random noise, and you keep paying for traffic that doesn't convert.
● what we do about it
We fix your tracking first, find where visitors drop, and run structured tests so every change is judged on results. The wins ship; the rest gets cut. Decisions backed by data, not by the loudest opinion in the room.
What you get
Measured, prioritised and shipped.
How we work
Server-side GA4, GTM and CAPI set up and validated, so the numbers you optimise against are actually real.

Funnel and UX analysis to locate where intent dies — then prioritise fixes by expected impact, not by hunch.

Structured A/B tests with proper significance, so you ship lifts you can trust and stop shipping noise.

> Apps live in the Shopify App Store
> Average App Store rating
> Apps powering The Rug Collective
> Code handed over, yours to keep
Pricing
Fixed-scope engagements, scoped on a call with a clear price and timeline.
FAQ
Because you can't optimise what you can't measure. If your analytics are wrong, every 'win' is a guess. We validate tracking first so tests mean something.
No honest CRO does — but we guarantee a rigorous method: clean data, prioritised tests, and only shipping changes that prove out. Over time that compounds.
An overhaul ships in a few weeks; testing programs compound over months. You'll get reporting tied to revenue throughout, not vanity metrics.
You do — tracking setup, test designs and reporting are all documented and yours to keep.
Let's instrument it, test it, and lift it — properly.