CRO

We don't guess. We test, measure, and lift.

Conversion rate optimisation for Shopify — analytics-driven UX work and A/B tests that move the numbers, not just opinions.

Why it matters

the problem

Redesigns based on opinion are a coin flip.

Most 'conversion' work is guesswork dressed up as design — change things, hope they help, never really know. Without clean tracking and tests, you can't tell a real lift from random noise, and you keep paying for traffic that doesn't convert.

what we do about it

Instrument, test, and keep what wins.

We fix your tracking first, find where visitors drop, and run structured tests so every change is judged on results. The wins ship; the rest gets cut. Decisions backed by data, not by the loudest opinion in the room.

  • Clean analytics before any optimisation
  • Funnel + UX review to find the real leaks
  • A/B tests judged on statistical lift

What you get

A conversion program, not a one-off.

Measured, prioritised and shipped.

  • Analytics + attribution validation
  • Funnel + UX audit with prioritised leaks
  • CRO & UX overhaul of key pages
  • A/B test design + analysis
  • Reporting tied to revenue, not vanity metrics

How we work

Measure first. Then move.

Trustworthy tracking

Server-side GA4, GTM and CAPI set up and validated, so the numbers you optimise against are actually real.

trustworthy-tracking
Trustworthy tracking

Find the real leaks

Funnel and UX analysis to locate where intent dies — then prioritise fixes by expected impact, not by hunch.

find-the-real-leaks
Find the real leaks

Test and keep what wins

Structured A/B tests with proper significance, so you ship lifts you can trust and stop shipping noise.

test-and-keep-what-wins
Test and keep what wins
3

> Apps live in the Shopify App Store

5.0

> Average App Store rating

2

> Apps powering The Rug Collective

100%

> Code handed over, yours to keep

Pricing

From an overhaul to a full attribution suite.

Fixed-scope engagements, scoped on a call with a clear price and timeline.

CRO & UX Overhaul

● popular
from $1,200/ scoped per store
  • Conversion + UX review
  • Key-page rework
  • Trust + hierarchy fixes
  • Measured against your funnel

Analytics & Attribution Suite

$3,500/ fixed scope
  • Server-side tracking (sGTM + GA4 + CAPI)
  • Attribution validation
  • Funnel + event model
  • Clean, trusted reporting

Ongoing CRO Program

scoped on call/ ongoing
  • Continuous A/B testing
  • Prioritised experiment backlog
  • Monthly lift reporting
  • Fixed monthly scope

FAQ

Method, proof, timelines.

Because you can't optimise what you can't measure. If your analytics are wrong, every 'win' is a guess. We validate tracking first so tests mean something.

No honest CRO does — but we guarantee a rigorous method: clean data, prioritised tests, and only shipping changes that prove out. Over time that compounds.

An overhaul ships in a few weeks; testing programs compound over months. You'll get reporting tied to revenue throughout, not vanity metrics.

You do — tracking setup, test designs and reporting are all documented and yours to keep.

Paying for traffic that doesn't convert?

Let's instrument it, test it, and lift it — properly.