Server-Side Tracking Setup (sGTM + GA4 + Meta CAPI)

A fixed-scope engagement to stand up first-party, server-side tracking for your Shopify store, routing your purchase and funnel events through a dedicated server-side Google Tag Manager container so your data survives ad blockers, ITP and cookie loss. The outcome: more complete conversion data and stronger match quality feeding GA4 and Meta.

What is included

• Server-side GTM container provisioned on your own cloud subdomain, with a tagging server you control.
• GA4 server-side configuration for accurate page, funnel and purchase measurement, deduplicated against the client-side tag.
• Meta Conversions API wired through the server, with event deduplication and enriched customer-match parameters to lift match quality.
• Core ecommerce events mapped end to end: view content, add to cart, begin checkout and purchase, with consistent IDs and values.
• Validation and QA in GA4 DebugView and Meta Events Manager, confirming events fire once, with the right payloads.
• Handover documentation covering your container, server and event map so your team can maintain and extend it.

Who it is for

Shopify merchants running paid acquisition on Meta and Google who are losing conversion signal to browser tracking limits, and who want reliable, first-party data without rebuilding their stack.

Scope, deliverables and timeline are fixed: implementation is typically completed within two weeks of access being granted, and all containers, code and configuration are yours to keep. Need custom events, subscriptions, B2B flows or multi-store rollout? Book a discovery call and we will scope it.