GA4 + GTM Cleanup & Repair

A fixed-scope engagement to audit and repair your Google Analytics 4 and Google Tag Manager setup, so your store reports clean, trustworthy data you can actually make decisions on. We find what is broken, duplicated or misconfigured, and we fix it.

What is included

• Full GA4 and GTM audit documenting every tag, trigger, variable and data stream, with each issue ranked by impact.
• Duplicate and double-counting fixes for pageviews, purchases and key events caused by overlapping tags or hardcoded snippets.
• Ecommerce event repair across the funnel — view_item, add_to_cart, begin_checkout and purchase — with correct item and revenue parameters.
• Conversion and key-event reconfiguration in GA4, plus consistent UTM and cross-domain tracking where required.
• Referral exclusions and spam filtering so payment gateways and bots stop polluting your sessions and attribution.
• Validation and handover using GTM preview and GA4 DebugView, with a short report covering what was fixed and how to verify it.

Who it is for

Shopify merchants whose analytics no longer match reality — inflated conversions, missing revenue, broken events or attribution they cannot trust — and who want it corrected properly rather than patched over.

Scope, price and timeline are fixed and agreed up front, with delivery typically inside five business days. Every container, tag and configuration we touch is yours to keep, documented and handed over. Need deeper work such as server-side tracking or a full measurement rebuild? Book a discovery call and we will scope it.