Google Merchant Center Feed Optimisation

A fixed-scope engagement that cleans, structures and enriches your Shopify product feed so it clears Merchant Center, shows the right data, and competes for better placement in Shopping and free listings. Fewer disapprovals, sharper listings, more qualified clicks.

What is included

• Full feed and account audit — every Merchant Center error, warning and disapproval triaged, with the root cause in your Shopify data identified, not just the symptom.
• Required and recommended attributes fixed — GTIN, brand, MPN, condition, availability, GST-inclusive pricing and shipping mapped correctly for the Australian market.
• Title and description optimisation — high-intent attributes (type, colour, size, material) ordered for relevance, applied across the catalogue via rules, not manual edits.
• Google product category and product type mapping for accurate matching and reporting.
• Custom labels for margin, bestseller and seasonal segmentation, ready for smarter campaign bidding.
• Feed delivery configured — scheduled fetch or supplemental feed wired up, validated, and documented so it stays clean.

Who it is for

Shopify merchants running Google Shopping whose feed is throwing disapprovals, under-serving listings, or quietly capping campaign performance — and who want it fixed properly once rather than patched ad hoc.

Scope, price and timeline are fixed: delivery within five business days, and every rule, mapping and configuration stays in your account to keep. Larger catalogues or multi-country feeds may need custom scope — book a discovery call and we will spec it.