Server-Side Tracking Setup (sGTM + GA4 + Meta CAPI)

Server-Side Tracking Setup (sGTM + GA4 + Meta CAPI) helps improve tracking accuracy, resolve attribution issues, and reduce the impact of ad blockers by moving key measurement to a server-side framework. This complete setup strengthens your signals across Meta, GA4, and Google Ads—so your conversion tracking is more reliable and your reporting is cleaner.

What’s included:

• GTM Web + GTM Server setup with containers configured
• GA4 enhanced eCommerce schema implemented for accurate purchase tracking
• Meta CAPI configured with deduplication logic
• Server-side cookies and secure event forwarding
• Consent Mode v2 compatibility plus event QA in GA4 DebugView and Meta Events Manager

Designed for teams that want clearer attribution and cleaner data for better ROAS, this server-side tracking implementation helps align your analytics and ad platforms, improving reliability across channels while keeping your GA4, Meta CAPI, and Google Ads measurement working together.